PR Newswire Releases an Updated Version of its eBook, Unlocking Social Media for PR

The Updated eBook Includes Two New Chapters
Gain expert advice and actionable tips for navigating the shifting landscape of influencers

New York, Jan. 23, 2012
Mastering social media is an ongoing, educational process and understanding the nuances of the various channels to create an integrated, effective public relations and social media program is critical to success.

Unlocking Social Media for PR, PR Newswire’s comprehensive eBook that was first released four months ago as a step-by-step guide for getting started and succeeding in social media, has been updated with two more chapters. The new content focuses on recent LinkedIn enhancements that help enable greater brand-follower interactions and understanding of user behavior, as well as tips to modernize press releases so they resonate more strongly with audiences.

As an industry thought leader, PR Newswire regularly produces original, relevant content aimed at offering public relations, investor relations and marketing professionals advice and strategies necessary to reach their communications goals.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.