Little Black Bag, Breakthrough Online Shopping Site Announces Launch

Little Black Bag, Breakthrough Online Shopping Site Announces LaunchLos Angeles, Jan. 30, 2012
Little Black Bag, a new cutting edge social commerce site that offers a personalized collection of brand name women’s merchandise, announced today it has officially launched.

Little Black Bag draws inspiration from the Japanese shopping concept fukubukuro, or “lucky bag sale,” where shoppers buy a mystery bag of fashion products and trade the items with friends. On Little Black Bag, shoppers take an interactive style quiz and are offered a personalized mystery bag filled with the best in women’s fashion and beauty products. Shoppers then have a week to search the Little Black Bag marketplace and trade with others to assemble their perfect bag of items. Once trading is over, the products in the bag are shipped out. Trading is fun and exciting, as shoppers discover new brands and see what products are trending. In addition, select users can win “Delights” – hot seasonal products worth 4-5 times the price of their bag.

Little Black Bag offers premium accessories, jewelry, handbags, cosmetics, and home goods. In less than 3 months, the company has signed over 80 top brands like Z Spoke by Zac Posen, BCBGeneration, Betsey Johnson, and Kenneth Jay Lane, among others. Shoes and apparel will soon be available.

Customers choose between two pricing options: a single purchase option at $59.95 or a monthly membership at $49.95. A Happiness Guarantee allows users to cancel their Little Black Bag of products any time, ensuring members can shop with confidence and in a risk-free way.

There is a genuine void in the online fashion category for interactivity and excitement,” said Co- Founder and CEO, Dan Murillo. “The vision for Little Black Bag is to bring the real-world thrill of discovery and shopping with friends to the Internet,” Murillo adds.

Murillo and Co-Founder and Chief Technology Officer Sasha Siddhartha, both Stanford grads, along with Co-Founder and President David Weissman lead the senior team at Little Black Bag. Weissman was most recently an executive at GSI Commerce.

I didn’t believe there was such a thing as ‘social commerce’ before Little Black Bag,” said Weissman. “I had many start-up companies pitch me their social commerce ideas over the last 24 months, but there was nothing social about them – you shopped by yourself. Little Black bag is the first incarnation of a truly engaging social commerce experience.”

Due to the early success of Little Black Bag, the company has already expanded to include a buying team in New York City and completed several key management hires. As a result of their recent Series A financing, Little Black Bag will continue to build out their product offerings and grow their team.


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